Selfridges’ “world of Grand Theft Auto VI” experience starts today, Monday, November 9, ten days before GTA 6 launches. The store itself announced the date. Almost everything else, from the exact shops taking part to the £2,500 varsity jacket doing the rounds online, comes from reports and datamined listings, and Rockstar has not posted about it. Here is what is confirmed, what is only reported, and what to check before you travel to Oxford Street.
Last checked on November 9, 2026, at 09:00 CET (08:00 in London). Official Selfridges’ Instagram post of November 5 told followers to “experience the world of Grand Theft Auto VI at Selfridges from 9 November 2026” and pointed them to its Selfridges Unlocked membership for details. Leonida Daily read the post directly and notes the six-second clip shows a neon Vice City sign and the date, but does not name a store. Reported GTA BOOM and Resell Calendar place it at the London flagship at 400 Oxford Street. As of this check, Rockstar’s Newswire has no post about Selfridges; its latest GTA VI article is still the November 5 launch gallery.
What is official and what is reported
| Claim | Status | Notes |
|---|---|---|
| A GTA VI experience at Selfridges from November 9 | Official | Selfridges on Instagram (Nov 5), quoted by Leonida Daily and GTA BOOM. |
| It is at the Oxford Street flagship in London | Reported | GTA BOOM; Resell Calendar. The Instagram post itself names no store. |
| Birmingham Bullring and Manchester stores too | Unconfirmed | Listed by RockstarINTEL on X, per GTA6Geek. Not stated by Selfridges. |
| A Vice City scene in the Christmas windows | Reported | Part of the “Christmas and the City” windows, with Santa and a Burger Shot cup (GTA BOOM; Surrey Extra via Leonida Daily). |
| Doors open at 10:00 UK time | Reported | Resell Calendar. That is normal store opening, not a separate event time. |
| Merch from £8 to £2,500 | Reported | Datamined listings reported by Resell Calendar. Selfridges has not published a product list. |
| Online sales or international shipping | Not announced | Neither Selfridges nor Rockstar has said whether the range sells online. |
| Rockstar’s involvement | Unconfirmed | The branding implies a licensed tie-in, but Rockstar has not announced it. |
The reported merch list and prices
Reported Resell Calendar says dataminers pulled the full lineup before opening day. It mixes in-game brands (Burger Shot, the Vice City Manatees football team, the Vice City Narcos basketball team) with GTA VI and Rockstar logo gear. These are the prices it lists:
| Item | Reported price | Note |
|---|---|---|
| GTA VI Goodtime State varsity jacket (leather) | £2,500 | The headline piece |
| Vice City Manatees football helmet | £450 | Collector item |
| Vice City Manatees starter jacket | £280 | |
| Burger Shot apron (with Hedley & Bennett) | £250 | |
| Vice City Narcos mini basketball hoop | £150 | |
| Logo T-shirts (GTA VI, Rockstar, Goodtime State) | £50–£55 | Designs that look identical sell for $29.99 on the Rockstar Store |
| Enamel pin set | £55 | |
| Magnet set | £35 | |
| Dad caps | £25 | |
| Manatees socks | £20 | |
| Keychain | £8 | Cheapest item listed |
Treat the list as a guide, not a price tag. Selfridges can change prices and stock, and datamined listings are not a confirmed range. Resell Calendar also points out that a September datamine of Rockstar’s own store tagged some of these designs as UK items (the Narcos tee, Burger Shot ringer tee and Manatees snapback). That hints at UK-first exclusives, but those designs may still turn up on the Rockstar Store later.
Times by region
| Where you are | Selfridges opens (10:00 UK) | Label |
|---|---|---|
| London (GMT) | 10:00, Mon Nov 9 | Reported |
| Madrid, Paris, Berlin (CET) | 11:00, Mon Nov 9 | Our math |
| New York (EST) | 5:00 a.m., Mon Nov 9 | Our math |
| Los Angeles (PST) | 2:00 a.m., Mon Nov 9 | Our math |
Our math The UK is on GMT and the US on standard time after November 1, so London is five hours ahead of New York this week.
Should you go, or wait for the Rockstar Store?
- Go if you want the in-universe collectibles. The Manatees helmet, Narcos hoop and outerwear are the pieces most likely to be limited, according to Resell Calendar.
- Skip the basic tees if price matters. The logo shirts reported at £50–£55 look the same as $29.99 designs already on the Rockstar Store.
- Check before travelling. No booking, entry fee or queue system has been published. Look at the Selfridges app or website the morning you go.
- Want something free? Official Rockstar will post a printable cover-art poster and Leonida map on November 19, and sell a double-sided physical poster for $0.99 shortly after launch. Details are in our GTA 6 map poster guide.
- Do not let it eat your preload. Selfridges opens the day the Xbox preload starts in the Americas (7:00 p.m. ET), and PS5 follows at midnight local on November 10. See how to preload GTA 6 from your phone if you are out.
How this fits Rockstar’s pre-launch push
Selfridges is the first big British tie-in after a month of real-world marketing in Miami: the six West Coast Customs builds, the Vice City blimp over NASCAR, and the Miami Heat’s Vice City Night on November 18. Every date left before launch is in our GTA 6 launch-week calendar, and the GTA 6 hub collects every guide.
FAQ
When does the Selfridges GTA 6 experience open?
From Monday, November 9, 2026, according to Selfridges. Reports say the London store opens at 10:00 UK time (11:00 CET).
Where is the Selfridges GTA VI experience?
Reports place it at the Oxford Street flagship in London. Birmingham and Manchester have been named on social media but not confirmed by Selfridges.
How much is the GTA 6 merch at Selfridges?
Datamined listings range from an £8 keychain to a £2,500 leather varsity jacket, with tees at £50 to £55. Selfridges has not published prices itself.
Can I buy the Selfridges GTA 6 merch online?
Not announced. Selfridges and Rockstar have not said whether the collection sells online or ships abroad.
Is Rockstar involved?
The Vice City branding implies a licensed tie-in, but Rockstar has not announced the event on its Newswire as of November 9.
Keep reading on HUDWire
Sources
- Leonida Daily: Selfridges says a GTA 6 experience starts on 9 November (reads the Selfridges Instagram post)
- GTA BOOM: Selfridges is opening a Grand Theft Auto VI experience in London on November 9
- Resell Calendar: Selfridges GTA 6 merch collection, datamined prices (Nov 9, 2026)
- GTA6Geek: Selfridges GTA VI experience, store list via RockstarINTEL
- Rockstar Newswire (no Selfridges post as of Nov 9)